The event’s organizers will send you an email on the next few days explaining how to register.
If you were not the lucky winner but are interested in attending this amazing event, we still have four 20% discounts available here. All you have to do is leave a comment on the link’s post until August 18. It’s as simple as that.
I will send the registration link to all ten winners of the discount by email soon.
Are you lost and have absolutely no idea what we are talking about? Click on the link above for more information.
Thank you all for participating! And a special thanks to the amazing women behind ConVTI, Gio Lester and Márcia Nabrzecki, for coming up with the event, organizing it and offering us the free registration and discounts. You rock!
See you on August 26-27. After all, I am also attending the event. 😉
This blog and my translation podcast, TradTalk, were proudly chosen as the channels to officially launch ConVTI last month. Now the lovely organizers of this innovative event, Márcia Nabrzecki and Gio Lester, decided to kindly offer 1 free registration and a 20% discount to 10 of my followers as a sign of appreciation for our warm welcome. Isn’t that amazing?
If you missed the launch or does not even know what I am talking about, stop! Read about it here and feel free to watch/listen to the podcast interview (in Portuguese) here before proceeding. You can also visit the event’s website (link above) for more information. Also take the chance to connect with them on Facebook, Twitter, and YouTube.
Moving on to our lovely gifts…
Draw of 1 free registration
Fill out this brief form (also available on the bottom of this page) to join the draw. It’s that simple.
The draw will be held on August 14, 8 a.m. (EST). The lucky winner will be announced here on the blog, and the post will be shared on the event’s social media channels and mine.
20% discount to 10 followers
The first 10 followers who leave a comment below will win 20% of discount, paying only US$60. Ready, set, go!
Important: Should you be interested in the discount, leave a comment below even if you fill in the form for the draw and/or we reach 10 comments. Should the draw winner be one of the first 10 people to comment below, his/her discount will be transferred to the 11th commenter.
This is your chance to watch great talks by big names in translation, such as Paula Arturo, Jost Zetzsche, Kirti Vashee, Barry Olsen, from the comfort of your home sweet home (office) at a fraction of what you would spend with a usual conference. So don’t wait! Comment below and fill out the form.
Attention: You must be a translator, interpreter, dubber, subtitler, or other translation-related professional; or a student of any course related to any of these professions to participate. Comments and forms by random people will not be eligible to participate.
Good luck, dear followers!
Como o Carol’s Adventures in Translation e meu podcast TradTalk foram os canais oficiais de lançamento do ConVTI, as queridas Márcia Nabrzecki e Gio Lester, organizadoras do evento, decidiram, em agradecimento, gentilmente oferecer 1 inscrição gratuita para o evento e 10 descontos de 20% para meus seguidores, vocês! Isso não é incrível?
Caso vocês tenham perdido a divulgação e nem saibam do que se trata, pare agora! Leia aqui a publicação (em inglês) no blog, assista/ouça aqui a entrevista que fiz com a Márcia para o podcast e acesse o site (link acima) para mais informações. Não deixe também de seguir o evento nas mídias sociais: Facebook, Twitter e YouTube.
Agora, sim, vamos ao que interessa: como participar.
Sorteio de uma inscrição gratuita
Para participar do sorteio, basta preencher este formulário (também disponível na parte inferior desta página) com seu nome, sobrenome e endereço de e-mail. É rápido e simples.
O sorteio será no dia 14 de agosto, às 9h (horário de Brasília). O ganhador será divulgado aqui no blog, e a publicação será compartilhada nas redes sociais minhas e do evento.
Desconto de 20% para 10 seguidores
É simples: os 10 primeiros seguidores que comentarem abaixo, aqui mesmo nesta publicação, ganharão um desconto de 20% no valor da inscrição, pagando apenas US$ 60,00 cada um. Valendo!
Importante: caso queira aproveitar o desconto, não deixe de comentar abaixo, mesmo se inscrevendo para o sorteio e/ou se atingirmos os 10 comentários. Caso o ganhador do sorteio seja um dos 10 primeiros a deixar um comentário, seu desconto será transferido para a 11ª pessoa que comentar.
Esta é sua chance de assistir a palestras incríveis de grandes nomes nacionais e internacionais da tradução, como Paula Arturo, Jost Zetzsche, Kirti Vashee, Barry Olsen, sem sair do conforto da sua casa ou do seu home office e economizando! Portanto, comente abaixo e preencha o formulário.
Atenção: é preciso ser tradutor, intérprete, dublador, legendador ou outro profissional relacionado à tradução; ou aluno de um curso relacionado a uma dessas profissões. Comentários e formulários de pessoas aleatórias não serão considerados.
Boa sorte, queridos!
Como Carol’s Adventures in Translation y mi podcastTradTalk fueron los canales oficiales de lanzamiento de ConVTI, las queridas Márcia Nabrzecki y Gio Lester, organizadoras del evento, decidieron amablemente ofrecer, como agradecimiento, 1 inscripción gratuita para el evento y 10 descuentos de 20% para mis seguidores: ¡ustedes! ¿No les parece increíble?
Si se perdieron la divulgación y no saben de qué se trata todo eso, ¡paren un minuto! Lean aquí la publicación (en inglés) del blog, vean/escuchen aquí la entrevista que le hice a Márcia para el podcast (en portugués) y visiten la página (link arriba) para obtener más información. Además, no dejen de seguir el evento en las redes sociales: Facebook, Twitter y YouTube.
Ahora sí, vamos a los que nos interesa: cómo participar.
Sorteo de una inscripción gratuita
Para participar en el sorteo, basta completar este formulario. Es rápido y fácil.
El sorteo será el día 14 de agosto, a las 9 h (hora de Brasilia). El ganador será anunciado aquí en el blog, y la publicación será compartida en mis redes sociales y las del evento.
20% de descuento para 10 seguidores
Es fácil: los 10 primeros seguidores que hagan un comentario abajo, aquí mismo en esta publicación, ganarán un 20% de descuento del valor de la inscripción, solo pagarán U$ 60,00 cada uno. ¡Ya empezó!
Importante: si quieres aprovechar el descuento, deja tu comentario aquí abajo, aunque también te inscribas para el sorteo y/o lleguemos a los 10 comentarios. Si el ganador del sorteo es uno de los 10 primeros que dejan un comentario, el descuento será transferido al 11º que haya comentado.
Es tu oportunidad para ver ponencias increíbles de grandes nombres nacionales e internacionales de la traducción, como Paula Arturo, Jost Zetzsche, Kirti Vashee, Barry Olsen, ¡sin salir de la comodidad de tu casa o tu home office y ahorrando! Así que, deja tu comentario aquí abajo y completa el formulario.
Atención: es necesario ser traductor, intérprete, doblador, subtitulador o profesional relacionado con la traducción; o alumno de algún curso relacionado con una de estas profesiones. Los comentarios y formularios de personas ajenas al sector no serán considerados.
Spoiler: This is not a judgmental post! It is strictly aimed at our professional image based on true reality and does not reflect any personal opinion.
I always see translators using Facebook as if there were no tomorrow. I mean, they simply do not think before publishing anything publicly, to absolutely anyone who is their friend.
I like to think of Facebook like real life, but on-line. Do you wear mini-skirts and speak bad language in church? Well, although I am not the most religious person out there, I do hope you do not do that. Do you behave with your parents or treat them the same way you treat your closest friends? Do you speak to them the same way? I am positively sure you do not do that. You may drink A LOT at a wild party and even end up in hospital, but your mom or your boss will not even dream that has happened, right? So why… why, oh, why do people do not follow those same society rules on-line? Yeah, yeah, I know, the page is yours so you do whatever you want with it. Yeah, right. But then do not complain about your professional reputation being damaged because of your personal behavior on-line. You can certainly do whatever you want, but you should not share everything with absolutely all your Facebook friends. You could lose a potential client because of that. Think about it.
Just like in real life, social media also has its best practices, if you do not want people judging you by the cover (literally). Therefore, choose your profile picture carefully. Of course it would be fantastic to have it taken by a professional, but it is not essential. Choose one where your face can be easily recognizable, no sunglasses, not taken by faraway. Your profile is yours, right? So why use a picture of your cat/dog/bird/husband/wife/sister/boyfriend/girlfriend/whatever-you-like? Also, be careful with the position the picture is taken. If it is taken from above and you are wearing a low-cut blouse, it may look vulgar. (Before judging the previous sentence, please read the spoiler in the top again.)
The same holds true for pictures in general. The difference is, for pictures added in albums, as well as other general posts on your timeline, you can control who has access to them. So, bottom line is, yes, you can publish anything you feel like publishing, provided that you separate them by lists.
The chunk of my presentation was to explain how to create lists, send friends to those lists and restrict your posts using them. I already covered this step by step in a blog post, How to manage your Facebook friends like a pro, so I will not repeat it here. Read it and, should you have any doubts, do let me know.
When sharing some article or post you found on the internet, always check the source. Make sure it is reliable and not something made up or some gossip. Also, I always read the article before sharing it, because the title can be misleading, and the content itself may contain something you do not agree with, for example. I do not like sharing texts with poorly written content either, for example, with grammar mistakes, typos and the like. The content itself may be fantastic, but the way it is written can affect your image, because whether you like it or not, you are sort of endorsing what you are sharing. So be extra careful.
Topics that involve religion, football and politics are always controversial, even in real life, right? People usually try to avoid them in conversations. Do the same on social media. Avoid or carefully restrict controversial topics. If you have a strong opinion on politics, for example, that is totally against your potential client’s strong opinion, it may affect their decision to contact you for a job or not. Unfortunately, that is the naked truth. And since we have plenty of friends on Facebook and we even end up unfollowing some of them, we may lose track of who is following us or not, and we can simply forget we are friends with that person. It happens a lot with me.
I also briefly mentioned about the difference between a profile and a page. I have a personal profile and a professional page. Both are different and serve different purposes. I usually like saying people will not be friends with your brand, but like and follow it. Besides having analytics information about your followers, you have plenty of other functionalities you do not have in a profile. For example, you can add action buttons, your working hours, a customized link, among others. In the presentation, I mentioned how I was able to add “Tradutor” (translator) right below my page name. Many people asked me how I was able to do that, so I decided to give it a special mention. However, unfortunately, they have changed it in the past weeks. Now, your username is displayed right below your name. Anyway, you can choose how you want it to be displayed, and your customized URL will be created accordingly. Well, play around with your own page on the About tab and find out everything you can add. Remember, should you have any doubts, do let me know. 😉
You can find the PowerPoint presentation of my talk on SlideShare.
Should you have not done so yet, read Part 1 and Part 2 before proceeding.
The first presentation I watched on the second day of talks was Patricia Moura Souza’s on the Translation Office 3000, a management software for translators. Patricia acknowledged that, although the TO3000 is not user-friendly, it turns out to be a great management tool for translators after you learn how to use it. It took the speaker three months to fully understand the program and totally depend on it for managing her translation work. So we can consider she is now a strong advocate of the tool – its ambassador, if we may say. According to her, some of its benefits is that the user can create and control budgets, invoices and payments by creating groups for services provided (such as translation, interpreting, editing, etc.). Patricia even reveals its greatest secret, that is not clearly understood from the interface: the vertical menu, on the left, refers to all the clients (general data) and the horizontal menu (in the top) refers to the selected client (data by client). And its three greatest functions are: relationship with the client (contact details, pricing list, payment methods, etc.), workflow control (list of projects, specific information, delivery calendar) and financial control (invoices, payments, balance sheets, reports). Now something I particularly loved was that it has a specific tab for marketing! And you can also add other tabs. Other basic operations: you can use your CAT tool wordcount, you can customize fields, and there are all sorts and colors of filters! You can find Patricia’s PowerPoint presentation here. For more information about her experience with the software, read Como o Translation Office 3000 mudou a minha vida – parte 1 e Como o Translation Office mudou a minha vida – parte 2. You can download a 30-day free trial here. Should you love it and decide to buy the software, use this link.
Patricia Moura Souza
Next, I watched the beginning of Leonardo Milani’s talk on professional attitude, but unfortunately I had to leave early because my own presentation was next. However, I was able to grasp one important point: your productivity in terms of words per hour/day is not the same as quality. It does not indicate if you deliver a quality translation or not. And, for him, it is irritating to ask for productivity.
As I said, up next was my presentation. I talked about how to use Facebook professionally as to positively, and not negatively, influence your professional image. However, I will write a more detailed post specifically about it in the upcoming days. Stay tuned.
After my presentation, I ran to João Roque Dias’, on technical drawings. I must confess I just wanted to take a peek at it, so I did not even sit down. I stood in the back of the room taking pictures and tweeting a bit about his presentation, after all, the subject was not something that interested me, since I am not a technical translator of that area. However, to my great surprise, I had to take a seat, because João is certainly a captivating speaker and managed to catch my attention. The Portuguese speaker used attendees to compare both methods of ortographic projections, European and American, with “people” projections. According to João Roque, the translator should always be attentive, because symbols, displays and controls are not always translated. And picture captions should never be translated if the picture itself is not available for reference. If they are, they must be consulted. For example, a “disk” can mean different things in technical drawings, and the picture will tell which one it refers to specifically. João gave some tips about the translation of different types of documents with images. For example, in patents, bid documents and specifications, the text to be translated is almost 100% related to one or a few images, so we should start by studying the images and check if there are inconsistencies with/from the text. In manuals, instructions and leaflets, on the other hand, the text to be translated is clarified by numerous images, so we should study them as we go along, checking for inconsistencies with/from the text. At the end of his presentation, the charismatic speaker had some exercises about his talk and those who got the answer right earned cool customized freebies. It was certainly a pleasure to meet João Roque Dias in person at the conference.
João Roque Dias with Reginaldo Francisco
To sum up the best Abrates Conference so far, we had the surprise visit of Vera Holtz, a Brazilian actress, dear friend of Liane Lazoski, current President of Abrates. Her presence was also a surprise to Liane herself, and was organized by recently-elected President, William Cassemiro, and Vice-President, Renato Beninatto. They sang a song together; it was a quite touchy moment, summing up yet another fantastic conference in great style. You can watch her surprise entry and them singing here.
Vera Holtz and Liane Lazoski
New Abrates Board
Since only one slate signed up for the elections, the “Criando Pontes” (Building Bridges) slate was officially elected on Sunday, after the closing ceremony. So here is the next Abrates Board, to take office in July 5:
William Ferreira Cassemiro – President
Renato Beninatto – Vice-President
Dayse Boechat – 1st Treasurer
Ricardo Souza – 2nd Treasurer
Paula Ianelli – General Secretary
Iara – Second Secretary
Ana Valéria Ivonica Silva
Besides continuing all innovative actions of the last Boards and expanding the acknowledgement of the association, some of its proposed actions are to: expand the Mentoring Program, hold smaller events in other states of the country, offer courses at affordable prices to members, partner with universities, create departments (such as for Literary Translation and Interpreting), optimize the call service, improve the use of social media, etc. Suggestions from members will be always welcome.
Although there is no defined date for the next conference yet, the venue is already set: São Paulo. According to the elected President, they will try to make it happen during the same period, early June. See you next year at #abrates17?
This is the second part of my post about the Abrates Conference. Read the first part here.
After having such a good start, the second talk I watched on Saturday was Isabel Gorg’s, also on automated translation. The speaker conducted a survey and found out that 22% of the interviewees used some sort of MT strategy. Her presentation was mostly based on pointing out common mistakes in MT, such as spacing, capitalization, grammar, sentence structure, local standards and terminology. Being aware of their frequency makes it simple to spot and correct them. And, needless to say, source quality can also highly influence the quality of MT translations. The takeovers from her talk were: MT will not disappear, but rather get better; MT can increase productivity; we should concentrate on what MT does right, not wrong; and we should align our expectations.
The third talk I attended on Saturday was by Felipe Cichini Simões, on personal and professional budgeting for freelancers. According to Felipe, we must never spend every cent we earn, but have some savings for vacation, professional investment, variable income, etc. The speaker suggested the YNAB (You Need A Budget) method and briefly showed us how the app works. According to Felipe, in order to start a budget plan, we must forget the past and start planning from now on. Felipe also said that giving each cent a function helps us understand what we can do with our money. Acknowledging our actual expenditures (besides our fixed ones) is also important for planning our future budget. However, he also points out that budgets are not always perfect, and sometimes they may not work as planned, especially for us, freelancers, who do not have a fixed income. It can happen, and we may not lose heart. The speaker also suggested the Wave Accounting app for financial control. I will surely try any of those apps, because I myself am very bad at budgeting and planning for the future. I know, shame on me!
Felipe Cechini Simões
Next on the presentations I attended on Saturday was Adriana de Araújo Sobota’s, on how to start working with translation agencies. The large room was totally full and people loved her presentation. Adriana mentioned methods for receiving payment from overseas (PayPal, Moneybrookers, direct bank transfer, wire transfer through Payoneer and TransferWise) and how to check a potential client’s reputation (Payment Practices, Blueboard, Hall of Fame and Shame, Untrustworthy Translation Agencies). It is also important to check if they have a physical address, on-line domain, professional e-mail address, etc. When looking for translation agencies on Google, we should be careful with the search results, because they can return one-person companies/entrepreneurs, not only agencies. Adriana also mentioned the importance of professional behavior, having a good CV, knowing how to behave on-line, communication, etc. The translation market is fast, so we should make sure we do not lose a chance for nothing. All the information needed on how to find potential clients is out there: research and search for it. The speaker concluded her presentation stressing out some don’ts: do not depend on only one agency; do not pressure the potential client for the result of the test; do not ask if you can send a CV, simply send it; do not send bulk e-mails; do not complain about an agency in public (social media).
Adriana de Araújo Sobota
After lunch, I attended GALA’s presentation, “Economic Crisis at Home? The World is Yours – How to Overcome Obstacles When Selling Abroad.” You can read more details about this one here, on a post I wrote for their blog.
GALA (Globalization and Localization Association): Fabiano Cid, Lilian Alves Mouton, Eugenia Echave and Gabriela Morales
After that, I ran to a presentation I was actually part of, about the Abrates Mentoring Program. Steering Committee members William Cassemiro, Adriana Sobota, Mônica Reis and yours truly explained how the program works and what the rules are to those who wish to take part both as mentor and mentee. Our current mentors and mentees, both represented, respectively, by Filipe Alverca and Sabrina Fuzaro and present among the attendees, had a voice and spoke about the enriching experience they are having with the program. You can find more information about the program on its web page and on this blog post I wrote a while ago (both in Portuguese). Juliana Tradutora has also written a blog post about our presentation, also in Portuguese, here. Should you not understand Portuguese, here are some important points:
The program is totally free, from all parts: both Committee members and mentors are volunteers, and mentees do not have to pay to take part.
To be a mentor, the person needs to be an Abrates member and have at least five years of experience in the area.
To be a mentee, the person also needs to be an Abrates member and have a maximum of two years of experience in the area. Or be in the last year of a Translation/Interpreting course.
The program lasts two years with a minimum of two hours of mentoring per month (in person or via Skype or other method agreed upon both parts).
The program’s coordinators closely follow their assigned pairs through follow-up reports both the mentor and the mentee have to fill out separately after every meeting.
The coordinators must be aware of every decision made by their assigned pairs in order to avoid any potential issue, including change of date of the meeting.
We had a fantastic feedback from our current mentors/mentees, from potential mentors/mentees and from people who run mentoring programs in other associations all over the world, such as Canada, Argentina and Israel. They were mesmerized by our organization, quality and professionalism. The presentation was followed by our own coffee break filled with positive comments, feedback, nice conversations with people who were interested at the program and future contacts. Should you be interested in learning more about it, do not hesitate to leave a comment below or send an e-mail to firstname.lastname@example.org.
Steering Committee members, William Cassemiro, Adriana de Araújo Sobota, Caroline Alberoni e Mônica Reis, mentee Sabrina Fuzaro and mentor Filipe Alverca
To sum up a perfect first day, Renato Beninatto hosted a round-table about, once again, machine translation with Kirti Vashee, Ricardo Souza, Ronaldo Martins and Marcelo Fassina. Marcelo Fassina, from Lionbridge, started talking and said that usually material with low access by the general public or the end user goes through MTPE (machine translation post-editing). However, the agency must always inform the translator when they use MT. The translator’s feedback is extremely important to feed the MT and improve it, as Kirti also mentioned in this morning’s presentation. Ronaldo Martins took the floor and spoke beautifully and eloquently. I was in owe with his perfect choice of words. According to him, evolution is inevitable. Technology may close some doors, but it will certainly open other windows. Ronaldo explained the difference between accelerated, delegated and augmented technologies. The first ones are not revolutionary; they only assist, but do not replace; for example, bikes. The second ones are substitutive, but are not necessarily better than what they replace. The last ones, on the other hand, enable us to do things we were not able to do before. In spite of what people think, MT involves science. Ricardo Souza followed, representing translators. Last but not least, Kirti Vashee also gave his opinion on the subject. According to him, human translation is the driving force of technology.
Ronaldo Martins, Kirti Vashee, Renato Beninatto, Ricardo Souza and Marcelo Fassina
The 7th International Abrates Conference was held from June 3 to 5, in Rio de Janeiro, Brazil, our Wonderful City – that truly lives up to its nickname. It was an amazing event, way better than expected, in my opinion, even though there were less attendees than last year, probably due to our unfortunate financial crisis. However, those who attended the event were certainly not afraid of the threat and took the bull by the horns leaving their comfort zones, dusting off, polishing their knowledge, networking and prospecting.
The conference in numbers
8 pre-conference courses
612 attendees from 6 different countries (Brazil, Portugal, Canada, US, UK and Argentina) and from all around Brazil
85 speakers from 8 different countries (Brazil, India, UK, Spain, Portugal, Italy, France and US) and from all around Brazil
More than 90 talks (more than 60 hours of amazing content)
5 CAT representatives
15 sponsors from Italy, US, Argentina, Czech Republic, South Korea, France and Brazil
5 social events
This year, the Brazilian Association of Translators and Interpreters (Abrates) also offered pre-conference courses in association with Café com Tradução on Thursday and Friday. On Thursday, Val Ivonica gave a basic course on memoQ. On Friday, Roger Chadel gave a basic course on Wordfast Classic; Val Ivonica gave a workshop on Regex (advanced memoQ); Carolina Caires Coelho and Flávia Souto Maior, from Ponte de Letras, gave a workshop on translation of literary texts from English into Portuguese; Cláudia Mello Belhassof gave a course on Brazilian Portuguese grammar; Daniele Fonseca, on interpreting and how to make decisions in real time in the booth; Ana Iaria and Ricardo Souza, on shipping and similar documents and their translation solutions; and Rayani Immediato and Mabel Cezar, on translation for dubbing and relationship with clients. They could be purchased separately, but with a discount for conference attendants.
Also on Friday, in the afternoon, there was also the Abrates accreditation test.
Social events started on Thursday with a happy hour organized by yours truly and Abrates Board members Dayse Boechat, First Treasurer, and William Cassemiro, Second Treasurer and recently elected President, at Inverso Bar. It was a nice opportunity to say “hi” and get to finally meet some colleagues in person, talk and relax a bit. Approximately 70 people managed to meet us there, so it was really pleasant and fun.
On Friday, after the opening the ceremony, there was a toast with a buffet offered by GALA (Globalization and Localization Association). Another good opportunity to see those who arrived only on Friday.
On Saturday, there was a dinner organized by Abrates with good food, drinks, music, dancing and lots of fun. I certainly had a great time and laughed a lot.
Last but not least, on Sunday, last day of conference, Fabiano Cid organized a GALA networking get-together at Pub Escondido. Once again, we had such a great time and could relax from the hectic conference days.
The conference’s official opening was on Friday evening. Before the actual opening interview, William asked if there was any sign interpreter who could volunteer to interpret the opening. Paloma Bueno Fernandes kindly volunteered and did a wonderful job interpreting the national anthem. Everybody turned their eyes to her and her amazing interpretation, beautifully followed by someone who was standing right in front of her. It was an unforgettable moment.
Renato Beninatto then interviewed Cora Rónai. Cora is a journalist and daughter of Paulo Rónai, who was one of Abrates’ founder and also hold the position of President of the association. Paulo was born in Hungary, but moved to Brazil during the war. Besides being a translator, he was also a philologist and critic. Although Cora is not a translator herself, it was beautiful listening to her telling stories about her father, his many important friends, such as Aurélio Buarque de Holanda, with whom he exchanged lessons of Portuguese and French. Her father, as she said, was saved by translation. He was released from prison for being the only person who could translate from Hungarian into Portuguese. Some curious facts about Paulo were that he loved footnotes to explain translations and was one of the first people to have an electric typewriter. I had already heard Liane Lazoski (Abrates’ President) talk about him that same day in such a beautiful way and with such passion and admiration that inspired me to want to re-read his books.
The first day of presentations started brilliantly with Kirti Vashee’s presentation, who talked about Corporate Utility and the General MT Technology Landscape. Kirti is a US-based independent MT consultant/expert and presented some quite interesting insights and figures on MT, for example, he said Microsoft spends US$ 500 million a year on human translation, but that accounts for only 2% of what they translate. Other companies that use MT in their translations are: Facebook, eBay, Google, Intel and Adobe. Some translation volumes are too high and cannot be met by human translators, so that’s when MT comes into play. “Good MT” allows more to be translated faster and at a lower cost. However, if there is legal viability and real importance, human translation must be used in order to avoid risks. Kirti said that in languages like Portuguese, Spanish and French, MT is getting better with time and can be a threat in case of repetitive material (Hungarian, Turkish, Korean, Hindi, Zulu and Swahili are, on the other hand, among the worst). According to a Google study (2012), Portuguese is the best MT language due to its greater and larger content.
Our current scenario demands faster turnaround times, resulting in more information, therefore, in the need for faster translations. An interesting fact Vashee pointed out was that today we have more active scientists alive than in the previous 200 years all together. It is a lot of information being produced!
What needs to be clear is that MT engines are not equal. Some are great, others are terrible. And the problem is most DIY initiatives are created by people who do not know what they are doing. We, translators, should take part and get more involved so we can change this scenario to our benefit. Human feedback can raise the raw output to previous unseen quality levels. It is worth knowing how to climb. Understanding MT output is key to determining opportunity value. Quality of the MT system can be even more important than rate per word. The best translators develop their own “effort scores” after seeing a meaningful sample of actual MT output.
Kirti Vashee suggests Lilt, an adaptive dynamically learning MT environment that personalizes its suggestions to the translators’ translation style. Although it does not support all languages yet, it does support Brazilian Portuguese.
In a nutshell, PEMT will become more common, so we have to learn to determine when it makes sense for us.
O primeiro Congresso da Abrates do qual participei foi em Belo Horizonte, há três anos, quando ele passou a ser anual e não mais bianual. Depois disso, não perco mais nenhum. Fui ao Rio de Janeiro no ano seguinte e a São Paulo no ano passado, e vejo ele ficar cada vez maior e melhor com o passar dos anos. Se, na minha opinião, a edição do ano passado foi incrível, não consigo nem imaginar como será a deste ano.
Se você foi a uma das últimas edições sabe exatamente do que estou falando. E se pensar como eu, não perde esta edição por nada.
Mas vamos aos números da edição do ano passado:
– Participantes: quase 900.
– Palestras: mais de 70.
Você consegue ter ideia dessa proporção e do que ela significa? É impossível você não achar nenhuma palestra interessante.
Na minha opinião, estes são os benefícios de participar de um evento desse porte:
– Primeiro motivo fundamental: aprendizado. Como eu disse, é impossível não se interessar por nada, pois são várias opções no mesmo horário. Os assuntos são os mais diversos possíveis, apresentados por profissionais estabelecidos no mercado, tanto nacionais quanto internacionais. Todos têm a aprender: tanto iniciantes quanto profissionais já estabelecidos.
– Segundo motivo fundamental: networking. Pense bem: você tem 900 possibilidades de conexão. Estou falando de conexões reais, olho no olho, tomando um cafezinho, trocando uma ideia, formando parcerias. Você tem a chance de encontrar, em um só lugar, todas aquelas pessoas que você só conhece pela internet. E ainda tem a incrível chance de conhecer inúmeras outras pessoas novas, além de poder conversar com aquele palestrante ou tradutor que admira em um ambiente mais descontraído que possibilita essa abordagem.
– Terceiro motivo importante, na minha opinião: inspiração. Você sai de um evento desses extremamente inspirado, cheio de ideias, com uma vontade fantástica de trilhar caminhos novos e promissores. As baterias são recarregadas de uma forma que nenhum período de férias, seja onde for, consegue fazer, porque você volta inspirado para trabalhar e fazer acontecer.
– Último motivo, mas não menos importante: descanso. Embora você esteja aprendendo e toda a carga horária seja, de certo modo, cansativa, é uma oportunidade de sair da toca, ver pessoas conhecidas e novas, tomar um café, almoçar, passear… É a união perfeita do útil com o agradável. Melhor, impossível! Além das festinhas, é claro. Teremos um happy hour organizado por mim, pela Dayse Boechat e pelo William Cassemiro na quinta-feira (mais informações abaixo), o coquetel de abertura do próprio congresso na sexta e um jantar no sábado.
Agora vamos ao investimento, afinal de contas, é um investimento profissional. O que você realmente ganha com isso, além do já exposto acima?
– Além das 95 opções de palestras, este ano teremos cursos pré-congresso. Eles são pagos separadamente, mas os inscritos no congresso têm desconto. É a chance de você fazer cursos presenciais em diversos temas.
– Haverá duas palestras de treinamento do Studio 2015 com direito a certificado na programação normal.
– Espaço reservado para agências, nos quais os participantes poderão conversar diretamente com os recrutadores com a possibilidade de fechar parcerias.
– Presença de grandes empresas de CATs, como memoQ, MateCat, Memsource e Wordfast.
Ou seja, é um investimento que vale cada centavo. Além de ser possível parcelar o valor da inscrição, a Abrates também tem parcerias com hotéis que oferecem desconto aos participantes.
Finally, the last “part” of the posts about the VI International Abrates Conference: the one about my own presentation. In case you missed the previous ones, read Part 1 and Part 2. In case you have already read both, please be aware that I’ve been constantly updating Part 2 – and by constantly I mean practically daily – with posts attendees have been writing about their impressions and presenters have been writing about their own presentations, including with links to slide presentations and the like. There are both articles in Portuguese and English, so take a moment to have a look.
My presentation was about branding and the importance of creating a brand to stand out as a professional.
Simply put, branding means managing your brand. However, its meaning goes beyond what mere words can explain, because it involves your values as a person and business, what people think about you – and what they say about you when you are not around – and how they perceive you. And by you, here, I mean your business, because we, as freelancers, are our own businesses; there’s no way to make a difference between one and the other.
I once read a comparison of branding with the shadow. When we go out in the sun, we cast a shadow, right? We can’t help it. It’s not a matter of choice. It’s the exactly same thing with our branding. People will form their own opinions about you as a brand and they will talk. We need to make sure we are doing everything we can to try to show the right image to people so they can say good things about us most of the time. And I say most of time because we can’t please everyone every time.
First of all, in order to create a brand that stands out, you need to follow three important steps:
Think of a name. Do some brainstorming with things you like and that represent you and your business. Write every single thing that comes to your mind, from the languages you work with to your favorite color, for example. Take into account who you are and what you do. Make it simple: to pronounce, write and remember. Ask for your friends and family’s opinion. It may also be a good idea to create a survey with a couple of options and not only send it to your friends and family, but also share it on social media so more unknown people who absolutely don’t know you can give their opinion. Decide if you want to create a brand new name from scratch or if you want to use any or all of your own names.
You can have the name and logo as on single thing, like IBM, for example. They don’t have a separate image that represents their brand, but their name written in a unique font. In this case, the font certainly needs to be unique and customized. If you prefer to create a logo to go with your brand name, it also needs to resonate with your name and, again, your values and characteristics. It needs to be memorable and unique; simple, but not dull; and unforgettable. Great logos can, by themselves, create brand identification. Take the following logos, for example:
Can you tell what brands they are? Easy, right? This is the idea. 😉
Last, but not least, color. According to a survey, 90% of first impressions about a product are based on the color alone. Colors influence the way consumers understand your brand’s personality. Take Harley Davidson, for example. Do you think pink would represent them well? I don’t think so. Color is almost always what makes a brand recognizable at first sight. Can you tell, for example, what is the color of Facebook? Starbucks? Coke? Barbie? Easy again, right? And I know I’m being repetitive here, but that is the idea!
It’s also important to have a look at what emotion each color refers back to. However, it shouldn’t be the only factor to take into account when choosing your color.
After creating your brand, you need to communicate it. The first and most important communication tool is the website. Create a professional and nice-looking page with the most important information a client needs to know, where to find you, the services you provide. If you work with more than one language, translate it to all of them. Buy your own domain and show the client you are a serious professional, and not a part-time translator trying to earn some money on your free time. Consequently, you will also get an email address with your own domain, and not an email provider, such as Hotmail, Yahoo or the like. Also, take some time to create a customized signature for your email with your logo, if possible, your name, contact info and site, mainly. Having a business card is also extremely important, but don’t clutter it with too much information. Website, domain-based email address and business card are the basics.
Now let’s move on to the internet. After all, if you are not on the internet, you do not exist! Simple like that, I’m afraid. The social media is your online brand, and since everything communicates, be extra careful when posting online. If you don’t really like social media a lot, choose one or two platforms you like the most and invest on it. If, on the other hand, you are like me, a social media lover, be careful not to leave a platform unattended. If you don’t use a channel too much, simply delete it. A ghost channel is worst than a non-existent one.
You may be thinking, “I don’t have anything relevant/new to share. Why people would care about what I have to say?” Here’s why:
“Most of us are quite interesting, but we need to let everyone know that.”
I always like to compare our brands to those at the supermarket. Some brands are well-located on shelves at eye level or carefully placed where everyone can see. Others are on the last shelves at the bottom, and we have to make an effort to notice them. And some others are in baskets with the sign “On Sale,” mixed up with dozens of others, and we have to make an even greater effort to try to find something of value there. What brand do you want to be?
Remember: you do not have a second chance to make a good first impression. And the simplest things make the biggest difference.
You can also read a brief summary of my presentation according to one of the more than 100 attendees: Laila Compan, from the blog Tradutor Iniciante, here (in Portuguese).
In case you did not read the first part, here it is.
Still on the second day of the conference, after the panel with representatives of some associations, we had a coffee break and, after that, our second keynote speaker, Renato Beninatto, spoke about Brazil’s position in the translation world. Beninatto talked about how Brazilians sometimes complain a lot about the local situation. According to him, translation, as well as its problems, is the same everywhere, not only here. The translation market is globalized. Renato also says it is a shame that ATA has the same number of Brazilian associates as Sintra: we should give more credit to local associations. To conclude his presentation, he shows this video and says a person is able to create a new initiative by themselves and inspire others. The first follower of the initiative is the most important, because he is the one that validates the leader.
The second day was over and, while some attendees headed to a pizza place, I headed to a sushi place, where ACME E-learning hosted a Mixer with a dozen people. It was quite a pleasant evening, and I had the chance to get to know incredible new people from different areas and met a couple I already knew from other events. João, ACME’s director, will soon publish pictures and probably some words about this successful networking event.
With João Artur Souza, from ACME E-learning.
On Sunday, the third and, sadly, last day of conference started with Renata Cassemiro’s presentation about the importance of the translator’s occupational health. Renata is physiotherapist and Pilates instructor, so she gave us some extremely important tips and orientations. According to her, some diseases take years to start showing its symptoms, therefore, we shouldn’t wait to try to find a solution. Did you know that the incorrect use of the phone is one of the biggest causes of problems? Don’t hold the phone between your ear and your shoulder. Use a headset instead. Fact: the human being is capable and prepared to walk 30 km a day. That’s why a sedentary lifestyle brings so many health problems! Some of her tips: establish pauses throughout your workday; avoid fried food and have lighter meals; therapeutic massage is advised once a week.
The second presentation of the day was by Débora Policarpo, who talked about financial planning. Débora is a business administrator specialized in wealth management and asset allocation. According to her, financial planning is the process of achieving our life’s goals through the adequate management of our finance life. There is nothing that takes more our attention than financial problems, right? We should understand the family’s budget and dynamics, as well as in which stage of life we are in. Débora said we must set our short-, medium- and long-term goals and the income we want/need to have when we retire. There is no magical formula to calculate how much we should save to achieve our goals: we need to know the time we have and the desired income.
After my presentation, I watched part of Carolina Walliter’s presentation on coworking. Unfortunately, I missed a great part of it, but it seemed very interesting indeed. People loved it! According to her, coworking is a network society that generates quality of life and social awareness. Sheila Gomes, who was also watching Carolina’s presentation, recommends that we at least try working in one of the coworking spaces available. I do plan on working some hours or a day in a coworking space we have in my town. As soon as I do, I’ll write a post about my experience. 😉
The last presentation of the conference was with Isabel Vidigal, who mainly talked about ProZ.com and the possibility of getting clients from it. According to her, you have nothing to lose creating a free profile on ProZ.com, but work carefully on it.
After that, we had a lunch break and, finally the last keynote speaker, Ulisses Wehby de Carvalho, from Tecla SAP, who gave a really relaxing and enjoyable speech about the life of an interpreter. We laughed a lot with his funny and incredibly embarrassing/amazing histories! According to him, mistakes happen in the booth because there is no backspace. The interpreter has to learn how to properly deal with them when they happen.
And that was it (or at least part of it, since I attended only 1/6 of the wide array of possibilities). You can find some links to posts people have already published about the conference below:
On a last note, it was informed in the conference that there will be a series of talks on bureaucracy and translation, Tradutor vs. Burocracia. The first one will be held in Rio de Janeiro, on October 1st.
Besides, a workshop is also on the make with the amazing Isa Mara Lando, organized by Luciane Camargo. It will be on a Saturday in July, from 10 a.m. through 6 p.m., in São Paulo. If you are interested at attending in, please send an email to email@example.com informing your date preference (4th, 18th or 25th).
And if you are not an Abrates member yet, it’s now or never! They are offering a 50% discount on the annual fee for those who attended the conference. But it’s only until June 30th!
If you want to check what else happened during the conference, follow the hashtag #abrates15 on Facebook and on Twitter.
And if you are interested in attending the next one, it will be held in Rio de Janeiro, date yet to be announced. I’ll certainly let you all know when we have news about it.
Last, but not least, the next post – that will most probably come this week – will be about my presentation.
Last weekend, from June 5th through 7th I attended (and presented at) the VI Abrates International Conference in São Paulo (Centro de Convenções Rebouças). Abrates is the Brazilian association of professional translators and interpreters and, since 2013, they hold an annual conference in different Brazilian cities. The event is the largest and most important in the area in Brazil, and possibly now the largest in Latin America. This year, we almost reached 900 participants (last year, in Rio de Janeiro, there were 450 attendees; and in 2013, in Belo Horizonte, 390).
The conference officially started with great news: PayPal partnered with Abrates and will now offer special rates for receiving payments – for Abrates members only. For receiving payments from abroad, the rate will decrease from around 7.4% to 3.49% + R$ 0.60 per transaction. Everybody – including me, of course – was ecstatic with the fantastic news! Stay tuned on how to benefit with it if you are an Abrates member. The association will publish it on their site and share on their Facebook page when they do. Besides, you can also call PayPal’s SAC to know more. Following the official opening, the first keynote speaker, Robert Lane Greene, Berlin-based business correspondent for The Economist who writes the “Johnson” column on language for The Economist online, talked about languages around the world. He starts speaking in an impressive Portuguese and admits he is part of a small group of weird North-Americans who like to learn other languages. After his introduction, he starts his presentation in English and shows us some interesting numbers related to languages on the internet. On Wikipedia, for example, translations are mainly to and from English, indicating a lack of language connections. On Twitter, a great number of users tweet in two languages, and Portuguese/English is one of the most common pairs (behind Malay and Spanish). Greene also differentiates between business suit language and underwear language: the first is the one you simply wear/use for any reason, the second is close to our heart and intimate self.
After his interesting presentation, we had a cocktail party where we had to change to say hi to our fellow translators.
The actual presentations started for good the next day. The main characteristic of this conference is that we have plenty of choices to choose from: there were six different rooms with a diversity of topics being presented at the same time throughout the event. My first choice (always a difficult one, Paula Ianelli and Reginaldo Francisco, for example, were also presenting at the same time) was about technology and how we can use them to improve productivity, by Fernanda Rocha. Did you know, for example, that Windows and Mac’s calculators convert units and currencies? They also calculate periods of time. You can also add two other clocks (time zones) to your toolbar.
Time to change rooms! Off to room 5 where Rafa Lombardino talked about digital self-publication. Did you know that, in Brazil, a material becomes public domain after 70 years of the author’s death? She suggests creating a blog/site to document your book translation projects (it can also serve as a portfolio). You can find the newsletter about her presentation and the link to the Prezi presentation here.
Next one was in room 1, with João Vicente de Paulo Jr. and Giovana Boselli, who mentioned some important steps we have to follow when/before accepting a project not to have unexpected problems down the line. For example, read the allocation instructions carefully (delivery date/time, volume, subject), open the files and have a look at them, check if a big project requires partial deliveries, check if there is reference material to be followed (glossaries, style guides), payment method.
After the coffee break, I heard Monica Hruby, president of ATPI-Rio, mentioned some problems sworn translators face in Brazil and the regulation that surrounds it. An important point: translation agencies can’t be sworn translators! So be aware! I chose this presentation because I heard from a colleague last week that many sworn translators on Jucesp’s list are dead and their son/daughter are translating on behalf of the deceased translator! This is totally insane!
Back to room 1 to hear Raquel Lucas de Souza tell us about how she became an agency. Circumstances made her realize she could solve her clients’ problems not by translating, but by finding people who could do it, being a project manager. We need to fully understand ourselves in order to identify our qualities and find out our place in the market. A professional posture is essential for having good final results. At the same time, Capitain Israel Souza Junior, last year’s keynote speaker, was talking in room 4 about idiomatic expressions in war movies’ translation.
After lunch, I watched a panel with representatives of 10 associations: ATPIESP, ATP-MG, APIC, GALA, ATP-Rio, ASTRAJUR-RS, ATPP, Abrates, Sintra and ATA. The panel was very informative and useful, but I’d like to bring the attention here to the current situation of Sintra (Brazilian translators’ union). It once had only 173 paying affiliates and considered closing its doors. Nowadays, there are 233, but it is necessary 327 in order to have a financial balance. With its current budget, they can only run until October. Currently, 106 affiliates are in default, but they can only be removed from the union after 2 years not paying! The annual fee to become an affiliate is R$ 330.00. As pointed out during the panel, some people spend a fortune to attend ATA’s conference, but claim it’s too expensive to pay for the union’s fee. I’m an affiliate and I believe the union is essential for helping us defend our rights. See, for example, what they are doing, with ATP-Rio and Conati, to defend our rights regarding Simples Nacional here.
Conference attendees featuring yours truly doing what I did best: tweet. 🙂